following components of digital marketing

Social Media Marketing

Social media marketing has two aspects – spreading owned content organically on social media channels and running paid campaigns. You have to choose the most effective platforms, the right content formats and target the right audience for paid campaigns.



Mobile Marketing

To devise result-oriented marketing plans and campaigns, mobile marketing is going to play one of the most significant roles in 2017. Understanding customers’ changing needs and characteristics lets marketers plan in a result-oriented fashion. As per stats-From consumers’ device usage perspective, Smartphone adoption and prevalence of mobile apps and messaging are going to be the topmost trends of digital marketing in 2017. From Facebook’s Mobile Messenger, to Whatsapp and WeChat, we have been witnessing the growing wish of consumers to communicate directly through mobiles compared to public social network pages. 2017 will come with some of the new options for paid media on mobile messaging apps that will further be boosted by artificial intelligence, which is another trend that will go hand in hand with mobile marketing. Brands are developing bots to engage customers, and Facebook’s Bot Engine for Messenger and Google’s new assistance service introduced in Google I/O 2016 indicated towards the rise of Artificial Intelligence to provide more personalized and interactive assistance to consumers through mobile marketing.


The job is to benefit the company website rank for keywords, which the audience normally searches for on the search engines. This includes doing keyword research, using webmaster tools, doing user experience optimization and getting pages indexed to rank higher on search engines and to get free organic traffic from there.

EMAIL MARKETING

For each $1 spent in email Marketing, you generate a return of $38. Also, according to E-consultancy 2016, three-quarters of companies agree that emails offer excellent to good ROI. As a digital marketer you’ll have to regularly manage newsletters and email campaigns, add intriguing subject lines, make the content of the email interesting and drive back traffic to your website. Your knowledge should extend to using email automation tools for sending and tracking these emails.

Web Reporting/Analytics

No online marketing campaign is worthwhile if you do not know its impact amongst users. This can be done only through authentic web reporting. Analytics provide invaluable information as to customer behaviour, website users, and followers on social media. The knowledge gained from these analytics goes a long way in guiding future marketing campaigns and social media activity.

Data and Analytics

Data collection and analysis gives greater insights into the effectiveness of your marketing efforts. The actionable insights help you make more informed decisions based on your customer’s life, actions, preferences, and desires.
Now that you know the opportunities and roles involved in digital marketing, it’s time you start preparing to become a digital marketing consultant.